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Chuck's Big Comeback
According to the folks at Gallup, 20 percent of Americans believe in reincarnation. There’s no telling what portion of the sample works in marketing, but for those people, the belief rate should be...
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Putting Brands in Their Place
Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad...
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New Balance Is Now More Than Just a Sneaker Maker
New Balance wants to be known for more than its sneakers, and it has tapped 17 athletes to help make that happen. The Boston-based brand has evolved into a full-blown athletics company, it says, one...
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Why Adidas's Samba Design Is Still Kicking It After 65 Years
Six years ago, a little-known U.K. film called Awaydays took a nostalgic walk back to the Thatcher-era world of "the casuals," a pack of working-class English adolescents who smoked, drank, screwed...
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From Ridgemont High to 'Damn, Daniel,' Vans Is Still Kicking It at 50
One afternoon, a sun-tanned 21-year-old actor named Sean Penn sauntered into the Vans store in Santa Monica, Calif., in search of a pair of comfortable shoes. Penn, who had recently landed a movie...
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Brisk Ice Tea Is Latest Brand to Get Its Own Sneaker, and It's Pineapple...
Ever since Lipton's Brisk Iced Tea abandoned its inescapable '90s "That's Brisk, Baby!" ad campaigns from J. Walter Thompson that featured Claymation celebrities, its marketing has focused almost...
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10 Visual Artists Whose Imagination and Intellect Will Inspire You
Our digitally fueled world continues to grow more visual with each passing year, with photography and illustration being joined by the constantly evolving worlds of video and animation. As part of...
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